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Social Media Marketing Tips: How To Start And Grow Your Youtube Channel From Scratch

Youtube is the second most popular website in the world. It ranks as the second most popular search engine after Google. This makes it easily one of the best marketing platforms for businesses but also one of the most competitive. Thus, the question that keeps arising is “How do I start my Youtube channel from scratch?”

The steps below will give you insights into how you can start your Youtube channel today

Just Start

Starting out on Youtube may seem intimidating at first but the only way to be proactive is to just start. Your first videos may be awkward but they will also teach you what works and what doesn’t.

Get The Word Out

When starting out on Youtube, spread the word about your new channel among friends, family, and acquaintances. They are probably going to be your first subscribers so it is important that you tell them about it. You should also share links to your Youtube channel and videos on your Instagram bio, and any other social media platform you are on. This is a great way to let the world know that you are have started a Youtube channel.

Focus On A Niche

It is important to note that you can’t reach everybody when starting out, hence you shouldn’t try to post generic content on your channel. Instead, define your target audience in clear terms and determine what kind of value you will be proffered to them. This will not only help you find your specific niche but also enable you to ascertain what kind of videos you should be posting on your channel.

Don’t Copy Famous YouTubers

Famous Youtubers or Youtubers with a large number of subscribers can afford to post videos on generic content because they have succeeded in building a core following over time.  As a new content creator, you should not try to emulate this, but rather post content in a specific niche that will make it easy for your target audience to find you. This will ensure that you are successful in gaining subscribers and attract the right audience that will resonate with your channel.

Engagement is Key

Youtube is no different from other social networks where you have to engage to gain traction. In fact, it is arguably the easiest platform to find content that is similar to yours. Leverage this by visiting other people’s channels in your niche, liking and sharing their content, visiting hashtags surrounding your niche, commenting, and providing value by answering questions. When you consistently show interest in other people’s content on Youtube, you will eventually draw attention to your own content and gain subscribers or viewers for your content. Remember, much of your success on Youtube is determined by the algorithm of your comments so go all out and engage.

Pay Attention To The Fundamentals

It is very important to not skip the fundamentals when starting out on Youtube. Focus on key aspects like having good titles, creating catchy Youtube thumbnails, and tagging your videos appropriately among other things. In order to enable content creators gain insights into the Youtube fundamentals, Youtube has put together a resource known as “The Creator Academy”. Visit the link and endeavour to learn all you can about Youtube.

Content is King

Whatever approach you take to posting content on Youtube, ensure that you aim to provide value to your audience. Carry out active research before you start posting videos to see what works. You can try typing keywords on the Youtube search bar to find ideas for your videos and titles. You can also spend some time visiting engaging platforms like Twitter and Quora and asking questions about the hot topics that are tending in your niche. Finally, remember to plan your content as this will help you to be an efficient content curator.


Creator Academy

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My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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