Video has quickly become one of the most effective tools for marketing due to the fact that humans are very visual creatures. According to Hubspot, the trend of video marketing is on the rise in 2019 and is only going to accelerate in the coming years. This is why there is every reason to incorporate video in your marketing efforts and the time to do it is now.
Find 4 tips below for implementing video marketing the right way:
Show That You Are An Authority In Your Field
Video is an effective tool to convey to your audience that you have all the knowledge and expertise to help them. This works irrespective of whether you are a product or service-based business. You should aim to provide your audience with informative, educational, and demonstrative videos that would appeal to their logic and convince them that you are the right brand for them. For instance, if you run a product-based business, you can create videos that centre on categories such as product reviews, “unboxing videos”, and tutorials. These kinds of videos show your audience that you know a lot about the products you are selling and highlight you as an authority figure in your niche. On the other hand, if you run a service-based business then you can create videos showing how your service works or post videos of testimonials from satisfied clients about your brand.
Choose Topics That Resonate With Your Audience
In order to create videos on content that your target audience would want to watch and engage with, you should endeavour to cherry-pick the right topics. How do you find these topics? Thankfully, there are available tools that will help you identify these topics based on what your audience is searching for. These tools include the Google Keyword Planner tool that shows you what keywords in your industry are popular. Another one, which is also free, is Ubersuggest by digital marketing guru Neil Patel. Interestingly, your audience can also play a big role in helping you choose quality topics. You can simply ask them for their suggestions on what they would like to see your post.
Leverage The Live video Feature
Live video has become a prominent feature of social media platforms like Facebook and Instagram. This is because it has been found to drive engagement and traffic to a brand if used rightly. With live video, you can establish a good rapport with your audience, organise Q and A sessions, and proffer tips and solutions to them.
Calls-to-action is what prompts an audience to take the final step towards engaging with you. They ensure that your viewers do not forget you in a hurry after watching your videos. You can create calls-to-action by adding links to any of the platforms (websites, social media channels, products, services, ebooks, and email list amongst others) where you know your audience can easily convert to prospects or customers. The call-to-action is one vital aspect of marketing you can’t afford to ignore so pay attention to its best practices.
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