There are so many advantages to using email marketing in 2019. It is a great way to build brand awareness, highly measurable, cost-effective, and much more customizable.
Statistics show that the number of email users is expected to grow to 4.3 billion by 2022. This means that email marketing is far from being dead and is one of the best options for businesses around the world.
This post will show you how you can write emails that people
actually want to read and engage with.
Let Every Email Come With Stories
We all love stories. It’s been this way for a long time and it doesn’t seem to be stopping anytime soon. What this means is that you can employ the strategy of telling stories when writing emails. It is not enough to just send prospects emails with vague explanations on how your products/services will benefit them. You also need to hint at the ways in which your business has helped others. Show testimonials from satisfied customers about your brand. This will build a level of trust in your prospect and prompt them to pay attention to what you have to offer.
Let Your Email Subject Lines Be Catchy
Many people are accustomed to getting tons of emails delivered
to their inbox on a daily basis. While some of these emails get read, a large
percentage are barred or just simply ignored. The chief factor that determines
if an email will be read or not is a catchy subject line. In order for your
mails to stand out from the plethora of emails that get ignored on a daily
basis, you should ensure your that they have catchy subject lines. You could
experiment with different kinds of subject lines. For instance, ask questions:
This question will elicit a “Yes” from a prospect who
is indeed struggling to get views on Youtube. Furthermore, you should also
ensure your subject lines capture the exact problems you are proffering to
solve for your readers.
Aim To Offer Value With Your Emails
If your emails do not offer value to your readers, then you have
not succeeded in achieving your desired goal. Write your emails in such a way
that your readers will be looking forward to the next one. This means writing
emails that are educative, entertaining, and even inspirational.
Personalise Your Emails
Since the goal is to target and convert individuals, you should address prospects by their names when sending emails. Also, make use of the second-person pronoun “You” and write using informal language. Remember, you want to catch the attention of prospects so personalise your emails.