Polls are interesting for many reasons. They reveal our preferences, our loves and hates, our pet peeves, and the things we truly cherish. When they’re well-crafted, they could give the pollster an insight into the correspondents’ minds.
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These days, polls have also become a part of the social media landscape. Social media marketers have discovered that they can be a useful tool in their arsenal. That’s because it taps into the human psyche, and exploits our need for community, participation, and wanting to be heard.
Ultimately, these characteristics are persuasive for the individual; on the macro level, they could drive engagement from thousands of people.
Some Benefits of Social Media Polling
Here are some reasons you should consider using social media polls.
- As we’ve noted, people like participating and realizing that their views are shared by others. This also means they may be willing to check back on a poll to see what view is most widely held by the poll respondents. That’s a good thing—they may hang around your page a bit longer, and even sign up.
- Polls can give you an insight into what your audience thinks about your brand, products, or any other thing that’s relevant for your purposes. It’s a feedback tool you shouldn’t discount.
- Besides the feeling of belonging they foster, polls also give participants the sense that their opinions count or that someone cares what their views are.
- Social media polls are easy to set up. This is true regardless of the platform you choose to have them on (Facebook, Twitter, or Instagram). So you could gain a lot for relatively little effort.
How To Boost Engagement With Social Media Polls
Follow these tips when you’re building a social media poll. They’ll help you improve the relevant metrics.
Use Relevant Questions
Relevance is relative. It all depends on who you’re talking to. This is why you should know the audience you’re targeting before creating a poll for them.
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What sort of questions will they consider interesting or worth interacting with? What kinds of topics attract their attention? Your polls should revolve around your answers to these questions.
Also, think about why you’re seeking their opinion. Do you intend to just post a fun, trivial question? Or are you keen on collecting data on something crucial? These sorts of concerns should also inform your choice of poll questions.
Post When The Traffic Is Highest
Your polls will get the most engagement when they go up at peak traffic times. More votes will come at 10:30 AM on a Tuesday than on a Friday evening (say, 6 PM), other factors held constant. By posting polls when the traffic is highest, you can drive greater interaction from a larger number of people.
Respond To Comments
When you respond to comments under your polls, you indicate that there’s an actual person behind your handle. That’s a good thing; people are more drawn to brands with a human touch than they are to an ‘automated’ presence.
You can either thank them for their feedback or ask them why they chose the option they went with. This reinforces the idea that you care about their views. It creates a positive image of your brand in the viewer’s mind.
Generate Content Using Poll Results
Polls can be source material for even more content. Think social media posts, blog articles, and follow-up questions. If they’re interesting enough, they could spark even more engagement, and grow traffic coming into your pages.
There’s a lot you can achieve with social media polls. They aren’t just for sampling the views of your followers; they may help you raise your likes, comment, share, and follow numbers. And if they’re really good, they’ll generate a lot of publicity for your brand.
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Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.