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Trace Urban partners with Nokia for Don’t Break Da Beat 2

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Last year’s contest held at Get Arena, Oniru, and saw a Benin Finalist, T.K.O, become 1 million Naira richer. This year, the stakes are bigger. The prize is $20,000, and Trace Urban TV has partnered with original sponsor, Nokia, to choose Nigeria’s best new rapper.

The new competition was announced at the Grandeur Events Center, and sensational rap & hip hop artistes such as Modenine, Eva, Olamide, Phenom, Show Dem Camp (SDC) and last year’s winner TKO, thrilled many Nigerian youths with electrifying performances. Not only was the competition announced, but Nokia went ahead to unveil two new additions to their flagship phone, the Asha 210 and 501. Asha 210 is a dual SIM device that comes with a 2.4 inch LCD display screen, fast and responsive QWERTY and WiFi connection; and Asha 501, the first of its kind in the new era of Nokia’s Asha devices using the new Asha operating system. Two winners happily carted away these two phone at the announcement ceremony.


Speaking on the competition, Marketing Manager, Kesiena Ogbemi said that this year’s competition will involve more online engagement, as interested participants will have to make entries via online platforms. According to Ogbemi, “The participants will be required to follow and like Nokia Nigeria Twitter handle and Facebook page. The Judges, Modenine and Eva will send out Rap lines on both social networks, contestants will then reply with their own lines with #DBDB at the end of their tweet to enter for the competition. The Judges will select the top 300 lines from across the country, who would move on to the next phase of the competition.”


Fela Oke, Commercial Director at Trace Urban said “ we are very excited about partnering with Nokia and helping to take Don’t Break Da Beat to the next level this year with a more exciting competition.”

For more information, go to Nokia Facebook page or follow them on twitter.

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